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August 24, 2021

Vouched raises $4.5M from Zulily co-founders for ID verification tech

It’s a vote of confidence in the 3-year-old company, which spun out of Madrona Venture Labs, the accelerator based at Madrona Venture Group in Seattle.
Cavens was CEO of Zulily, which sold to QVC parent Liberty Interactive for $2.4 billion in 2015. He previously invested in Vouched and led the recent round.
“The world is becoming more digital everyday, and security is a topic every business and consumer is focused on,” Cavens told GeekWire. “Solutions that expand beyond simple verifications and passwords are the future — and Vouched can play a key role in that.”  
Vouched investor Darrell Cavens (left) and Vouched CEO John Baird. (Vouched Photo)
Vouched uses artificial intelligence to help more than 150 companies across a bevy of industries verify the identity of their customers, clients and contractors. Its software analyzes images of photo identity documents including passports and driver’s licenses. The technology compares a user’s selfie to confirm identity. It also examines text such as addresses.
The idea is to provide fraud detection of a person in real-time. Use cases include KYC (know your customer) in banking; employment screening; gig economy hiring; contactless hotel check-in; and more. Vouched aims to do for ID verification what services like Stripe have done for online payments.
There are a flurry of competitors also developing related ID verification technology, including Vancouver-based Trulioo, which  raised $394 million in June, Seattle-based AuthenticID, which  raised $100 million last month, and OCR Labs, which just  raised $15 million. These companies are seeing increased demand amid the pandemic as businesses shift their processes online.
Vouched differentiates with its patent-pending computer vision software that examines various risk factors. “Vouched is fully self-serve and developer-first,” added CEO  John Baird, a former exec at Blue Nile and WE Communications. He founded the company with  John Cao, who was chief technology officer but  announced his departure earlier this month.
Other backers include Bankers Healthcare Group, Professional Bank, Flying Fish Partners,, and angel investors such as Jove CEO  Dave Atchison, former Blue Nile and Zulily board member  Mike Potter, Callisto Media VP  Brian Watkins, Revolve CFO  Jesse Timmermans, and  Vijay Talwar, CEO of EMEA at Foot Locker. Total funding in the 20-person company is $12 million.
Tag(s): News , Articles , Vouched

John Baird

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