Cookies Policy
Updated February 12, 2026
This Cookies Policy (“Policy”) explains how Vouched Identity, Inc DBA Vouched and trusted third parties use cookies on our websites and other online services (collectively the “Services”), as well as your choices related to those cookies. Please review this Policy to learn more about the types of cookies we use, why we use them, and how you can control or limit the use of cookies. To find out more about our privacy practices, please refer to our Privacy Statement
What Are Cookies?
Cookies are small data files stored on your browser or device, which can be in the form of session cookies (which expire once you close your web browser) or persistent cookies (which stay on your browser for a set period of time or until you delete them). They generally contain information such as website preferences, user settings, and browsing history. This information helps us recognize you as you interact with or revisit our Services.
Cookies may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies (“third-party cookies”). We integrate third-party analytics cookies, like Google Analytics, onto our websites to help us understand how you are using our websites so that we can improve them.
We also use other technologies that function similarly to cookies. For instance, we use web beacons (also called pixels), which are small images on a web page or in an email. Web beacons collect information about your browser or device and can set cookies. In addition, we use local storage, which allows data to be stored locally on your browser or device.
How We Use Cookies
We use cookies for a number of reasons, like helping us determine the popularity of certain content, improving our Services and your experience, and to better understand your online activity. The cookies we use generally fall into one or more of the following categories:
| CATEGORY OF COOKIES | HOW WE USE THESE COOKIES |
|---|---|
| Essential | These cookies are strictly necessary for our Services to function properly. Some of our Services depend on these cookies and may not work properly, or at all, if they are disabled. |
| Analytics | We use these cookies to better understand how you interact with our Services so that we can improve them. For example, we may use these cookies to determine if you have interacted with certain content or features. We can also use these cookies to learn more about which features are the most popular with our users and where we may need to make improvements. |
| Advertising | We and our trusted advertising partners use these cookies to display advertisements, to make advertisements more relevant to visitors to our websites, and to track the efficiency of any advertising campaigns on other websites. |
We use the following strictly necessary cookies:
| NAME | DESCRIPTION | RETENTION |
|---|---|---|
| Cloudflare | ||
_cfuvid |
Distinguishes trusted users from bots and supports Cloudflare security features. | Session (typically < 24 hours) |
__cf_bm |
Cloudflare bot-management cookie used to protect against malicious traffic. | ~30 minutes |
_cfruid |
Supports rate limiting and load balancing across Cloudflare services. | Session |
edgesessions_enabled |
Ensures proper routing and session handling via Cloudflare’s CDN. | Session |
| HubSpot (Core Platform & Security) | ||
hubspotapi |
Manages API session communication between the browser and HubSpot. | Session |
hubspotapi-lax |
Supports cross-site API communication. | Session |
hubspotapi-prefs |
Stores HubSpot user interface preferences. | Persistent (up to 1 year) |
hubspotapi-csrf |
Prevents cross-site request forgery (CSRF) attacks. | Session |
csrf.app |
Additional CSRF protection for HubSpot applications. | Session |
thirdparty |
Supports delivery of HubSpot-hosted static assets across domains. | Session |
| Google reCAPTCHA | ||
_GRECAPTCHA |
Protects forms from spam and abuse via Google reCAPTCHA. | ~6 months |
| G2 Review Widget (only on pages where embedded) | ||
__cf_bm (g2.com scoped) |
Bot protection required for G2 embedded content to function. |
~30 minutes |
We use the following analytics cookies:
| NAME | DESCRIPTION | RETENTION |
|---|---|---|
| HubSpot Analytics | ||
_hubspotutk |
Tracks visitors for analytics and form submission attribution. | 6 months |
| Google Analytics | ||
ar_debug |
Supports Google Analytics debugging and measurement. | Session |
| Hotjar | ||
_hjSessionUser_* |
Identifies a unique user for Hotjar behavioral analytics. | 1 year |
_hjSession_* |
Maintains session data for Hotjar heatmaps and session recordings. | 30 minutes |
We use the following advertising cookies:
| NAME | DESCRIPTION | RETENTION |
|---|---|---|
| LinkedIn Ads | ||
bcookie |
Identifies browsers for LinkedIn advertising analytics. | 2 years |
bscookie |
Tracks secure LinkedIn sessions. | 2 years |
li_sugr |
Used for probabilistic identity matching for advertising. | 90 days |
UserMatchHistory |
Supports LinkedIn ad retargeting. | 30 days |
AnalyticsSyncHistory |
Tracks synchronization with LinkedIn analytics. | 30 days |
lidc |
Facilitates LinkedIn data center routing. | 24 hours |
lang |
Stores language preference. | Session |
__cf_bm (linkedin.com scoped) |
Bot management and security for LinkedIn services. | ~30 minutes |
| Google Ads / DoubleClick | ||
IDE |
Used by Google DoubleClick to measure ad performance and targeting. | 1 year |
__mggpc__ |
Used for Google Ads conversion tracking. | 90 days |
ar_debug (doubleclick scoped) |
Supports Google Ads debugging and tracking. | Session |
| Twitter / X Ads | ||
personalization_id |
Tracks advertising personalization preferences. | 2 years |
guest_id |
Identifies visitors for advertising and analytics. | 2 years |
guest_id_ads |
Supports advertising attribution. | 2 years |
guest_id_marketing |
Supports marketing attribution. | 2 years |
muc_ads |
Tracks engagement with Twitter short URLs and ads. | 13 months |
| RB2B | ||
_reb2bfxf |
Persistent identifier used for visitor recognition and company-level firmographic matching. | Up to 2 years |
_reb2bli |
Supports visitor identification and company enrichment. | Up to 2 years |
_reb2bsha |
Encrypted identifier used for secure visitor matching. | Up to 2 years |
_reb2btd |
Tracks RB2B visit metadata and interaction timing. | Up to 1 year |
_reb2buid |
Unique browser identifier assigned for repeat visitor recognition. | Up to 2 years |
_reb2butk |
Token used to associate returning visits with prior activity. | Up to 2 years |
Your Choices
You have the right to choose whether or not to accept cookies. However, since cookies can be an important part of how our Services work, if you remove or reject cookies, this could affect the availability and functionality of our Services.
Below are some options to control or limit how cookies are used on our Services:
- You can usually manage settings to remove or reject browser cookies manually within your browser’s configuration settings. To manage these settings, please follow the instructions given by your browser.
- To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on.
Changes to This Policy
We may update or change the cookies (or similar technologies) we use from time to time. The most up-to-date version of this Policy will be posted on our website at https://www.vouched.id/company/legal, and if we make any changes, we will update the effective date at the top of the Policy. We recommend that you check back periodically for any changes.
Contacting Us
If you have any questions about our use of cookies or this Policy, you can contact us at privacy@vouched.id.
- Acceptable Use Policy
- Biometric Privacy Notice
- Business Associate Agreement
- Cookies Policy
- Credential Policy
- Customer Terms of Service
- Data Processing Agreement
- Digital Accessibility Statement
- End User Privacy Statement
- End User Terms
- Identity Proofing Practice Statement
- Website Privacy Statement
- Website Terms of Use
- Legal Change log