Identity Verification In the Digital World | Blog | Vouched

Mobile Identity Verification SDK: The Ultimate Guide

Written by Peter Horadan | Jan 13, 2026 12:35:12 PM

Your engineering team is focused on building the core features that make your product great. The last thing they need is to spend months becoming experts in global ID standards, biometric analysis, and fraud detection. Building a secure and compliant identity verification system from scratch is a massive undertaking that drains resources and delays your roadmap. A mobile identity verification SDK is a specialized toolkit that solves this problem. It allows your developers to integrate powerful, pre-built verification capabilities directly into your app with a fraction of the effort, ensuring you get to market faster with a secure, reliable, and user-friendly solution.

Key Takeaways

  • Embed Verification to Improve Conversions: A mobile IDV SDK keeps users inside your app, creating a fast and intuitive onboarding process that reduces friction and prevents customer drop-off during sign-up.
  • Demand Multi-Layered Fraud Defense: True identity verification requires more than a simple document scan. Ensure your SDK combines document authentication, biometric liveness detection, and real-time fraud analysis to confirm a user is legitimate and physically present.
  • Evaluate Partners on Performance and Support: Look beyond the feature list and assess providers on their verifiable accuracy rates, integration simplicity, and developer support. The right partner provides a solution that meets your technical needs and helps you achieve your security and compliance goals.

What Is a Mobile Identity Verification SDK?

A mobile identity verification SDK is a specialized software development kit that allows you to embed identity verification directly into your mobile application. Think of it as a pre-built toolkit for developers. Instead of building a complex, secure verification system from the ground up, your team can use an SDK to integrate these capabilities seamlessly. This means your users can prove their identity by scanning a driver’s license or taking a selfie without ever leaving your app.

These SDKs are designed to provide a native experience on both iOS and Android, ensuring the process is smooth, fast, and intuitive for your customers. By integrating a mobile SDK, you can create a secure and user-friendly onboarding process that meets compliance requirements and builds trust from the very first interaction. It’s a critical tool for any business that needs to verify user identities for account creation, high-value transactions, or regulatory adherence in a mobile-first world.

Key Components and Functions

A robust mobile IDV SDK is more than just a camera interface. It’s a package of sophisticated tools working in concert. Key components typically include advanced document scanning that can capture and authenticate government-issued IDs from around the world. This is often paired with biometric verification, which uses a user’s selfie to perform a liveness check and match their face to the photo on their ID. These features add powerful layers of security, confirming that the person presenting the ID is its legitimate owner and is physically present during the verification process.

Mobile SDKs vs. Web-Based Verification

While web-based verification has its place, a mobile SDK offers a superior experience for app users. Web-based solutions often redirect users out of your app to a mobile browser, creating a disjointed and clunky journey that can lead to high drop-off rates. In contrast, an SDK provides a fully integrated, in-app workflow that feels like a natural part of your application. This native approach is not only better for the user experience but also enhances security. SDKs are specifically built to address mobile security challenges, offering stronger data encryption and protection against mobile-specific threats.

Must-Have Features in a Mobile IDV SDK

When evaluating different mobile IDV SDKs, it’s easy to get lost in technical jargon. To simplify your search, focus on the core features that deliver both a secure and seamless experience for your users. A robust SDK should act as a complete toolkit, equipping you with everything needed to authenticate documents, verify biometrics, and stop fraud in its tracks. These non-negotiable features form the foundation of a reliable identity verification process that protects your business and builds trust with your customers.

Document Scanning and Authentication

At its core, an IDV SDK must excel at capturing and authenticating government-issued documents. This goes beyond simply taking a picture. The best SDKs use machine learning to automatically guide the user, detecting glare and blur to ensure a perfect capture on the first try. Once captured, the SDK should instantly analyze the document's security features—like holograms and microprint—to confirm its legitimacy. This level of automated identity verification is critical for eliminating the human error and inconsistencies that come with manual reviews, creating a faster and more reliable onboarding process for everyone.

Biometric Verification

Confirming a document is real is only half the battle; you also need to ensure the person presenting it is the legitimate owner. This is where biometric verification comes in. A top-tier SDK will use a device's camera to capture a user's selfie and compare it to the photo on their ID using sophisticated facial matching algorithms. To prevent spoofing attacks where a fraudster uses a photo or video, look for SDKs with built-in liveness detection. This feature requires the user to perform a simple action, like turning their head, to prove they are physically present. This biometric analysis provides a powerful layer of security that is nearly impossible to fake.

Real-Time Fraud Detection

Fraudsters are constantly developing new ways to bypass security systems, from using synthetic identities to sophisticated digital forgeries. Your IDV SDK must be able to detect these threats in real time. This requires advanced AI that can spot subtle signs of manipulation that the human eye would miss. A key challenge is to implement this strong security without creating a frustrating user experience that leads to high drop-off rates. An effective SDK provides this fraud detection seamlessly in the background, analyzing data points during the verification process to flag suspicious activity instantly, protecting your platform without adding friction for legitimate users.

Multi-Factor Authentication

Identity verification isn't just for onboarding. It's also crucial for securing high-risk transactions and account access later on. Integrating an SDK that supports multi-factor authentication (MFA) allows you to re-verify a user's identity when it matters most. MFA combines multiple pieces of evidence—such as a password (something you know), a code from a mobile device (something you have), and a biometric scan (something you are)—to confirm a user's identity. This layered approach is a standard for protecting sensitive data and is often a key requirement for meeting regulatory compliance standards like KYC, making it an essential feature for any business in a regulated industry.

Why Use a Mobile IDV SDK?

Integrating a mobile identity verification SDK isn't just about adding a new feature; it's a strategic move that impacts your entire operation. From the first impression a new customer has of your brand to your long-term security posture and bottom line, an SDK offers a powerful, all-in-one solution. It replaces slow, manual processes with a fast, automated, and secure workflow that benefits both your team and your users. By embedding verification directly into your mobile app, you can build a foundation of trust and efficiency that supports sustainable growth. Let’s look at the four core reasons why implementing a mobile IDV SDK is a critical step for modern businesses.

Streamline the User Onboarding Experience

First impressions matter, especially during onboarding. A clunky, confusing, or lengthy signup process is one of the fastest ways to lose a potential customer. A mobile IDV SDK transforms this critical touchpoint from a point of friction into a seamless experience. Instead of redirecting users to a third-party website or asking them to manually enter ID information, you can build verification directly into your app's flow. Users can simply scan their ID and take a selfie in a matter of seconds. This efficiency not only delights users but also significantly reduces abandonment rates, ensuring more qualified customers complete the signup process and start using your service faster.

Enhance Security and Prevent Fraud

In a digital world, robust security is non-negotiable. Mobile IDV SDKs provide a powerful defense against a growing landscape of fraud. By using advanced AI and machine learning, these tools can authenticate government-issued IDs and use biometrics to confirm the user is who they claim to be. This automated approach is far more reliable than manual checks, which are prone to human error. An SDK can detect sophisticated fraud attempts, including deepfakes, presentation attacks, and synthetic identities, in real time. This level of security protects your business from financial loss and reputational damage while building a trusted environment for your legitimate customers.

Automate Regulatory Compliance

For businesses in regulated industries like finance, healthcare, and automotive, compliance isn't optional—it's a requirement. A mobile IDV SDK helps you automate adherence to strict regulations like Know Your Customer (KYC) and Anti-Money Laundering (AML). The SDK can be configured to meet specific compliance workflows, ensuring you collect and verify the necessary information to satisfy legal obligations. This automation removes the guesswork and manual effort from compliance, creating a consistent, auditable trail for every verification. By integrating these checks into your onboarding, you can confidently meet regulatory standards while keeping your operations efficient.

Reduce Costs and Improve Efficiency

Manual identity verification is expensive and slow. It requires dedicated staff to review documents, leading to high operational costs and delays that frustrate customers. A mobile IDV SDK automates this entire process, delivering verification results in seconds. This frees up your team to focus on more complex tasks and customer-facing roles. The shift from manual to automated verification drives significant operational efficiency, reducing overhead costs associated with manual reviews and fraud losses. Furthermore, by improving the accuracy of verifications and reducing failed attempts, you can convert more customers and maximize your return on investment.

Essential Security and Compliance Standards

When you integrate a third-party SDK into your mobile app, you’re not just adding features—you’re also entrusting that provider with your users’ sensitive data and your company’s reputation. A robust mobile IDV SDK must be built on a foundation of uncompromising security and a deep understanding of global compliance regulations. Choosing a partner who prioritizes these standards is non-negotiable, as it directly impacts user trust, data integrity, and your ability to operate legally in regulated industries. A single vulnerability or compliance misstep can lead to significant financial penalties, legal action, and irreparable damage to your brand.

The right SDK offloads the immense burden of building and maintaining these complex security and compliance frameworks from your internal teams. Instead of dedicating countless engineering hours to becoming experts in global identity regulations, you can leverage a solution that has already undergone rigorous testing, auditing, and certification. This allows you to focus on your core product while ensuring your identity verification process is secure, private, and compliant from day one. Look for a provider that is transparent about its security posture and can readily provide documentation on its compliance with key industry standards.

Data Encryption and Privacy Protection

At its core, an IDV SDK handles personally identifiable information (PII), making data protection its most critical function. Effective SDK security involves a multi-layered approach that protects data at every stage. This starts with strong, end-to-end encryption to safeguard information both in transit between the user's device and your servers, and at rest when stored. This ensures that even if data were intercepted, it would be unreadable and unusable. A secure SDK also isolates its processes from the rest of your application, preventing potential vulnerabilities from creating a widespread security risk and protecting the integrity of your app.

Adherence to KYC, GDPR, and HIPAA

For businesses in finance, healthcare, and other regulated sectors, compliance is not just a best practice—it's a legal requirement. A capable IDV SDK automates adherence to critical regulations. This includes Know Your Customer (KYC) and Anti-Money Laundering (AML) rules, which are essential for preventing fraud in financial services. Furthermore, the SDK must align with data privacy laws like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA). For healthcare applications, compliance with the Health Insurance Portability and Accountability Act (HIPAA) is mandatory to protect sensitive patient information. Your SDK provider should act as a compliance partner, ensuring their solution meets the specific standards of your industry and region.

Security Certifications and Audits

Claims of security are meaningless without proof. Leading IDV SDK providers validate their security measures through independent, third-party audits and certifications. Look for credentials like SOC 2 Type 2, which assesses a company's systems and controls for security, availability, processing integrity, confidentiality, and privacy over time. Other important certifications include ISO/IEC 27001, a global standard for information security management. These audits demonstrate a provider's commitment to maintaining the highest security standards and offer you verifiable assurance that their platform is equipped to handle the numerous security challenges inherent in mobile environments.

How to Compare IDV SDK Providers

Choosing the right identity verification SDK is a critical decision that impacts everything from your user experience to your bottom line. With so many options available, it’s essential to evaluate providers based on a clear set of criteria. A thorough comparison will ensure you select a partner that not only meets your technical needs but also aligns with your business goals for security, growth, and compliance. Look beyond the marketing claims and focus on these four key areas to find the best fit for your organization.

Pricing Models

Understanding a provider’s pricing structure is the first step in assessing its long-term value. Most vendors use a pay-per-verification model, a tiered monthly subscription, or a custom enterprise plan. It’s important to find a model that scales with your business. As you evaluate costs, consider the total cost of ownership, not just the price per check. Ask about fees for different features, such as liveness detection or database lookups, and ensure there are no hidden charges. Since regulatory compliance is often a primary driver for implementing IDV, your pricing should reflect the level of assurance you need without becoming unpredictable.

Integration Complexity

A powerful SDK is useless if your team can’t implement it efficiently. The integration process should be straightforward, supported by clear documentation, robust developer tools, and responsive technical support. A complex integration can lead to significant delays and drain your engineering resources. When comparing providers, ask about the stability of their SDKs and how they handle updates and crash monitoring. The goal is to find a solution that allows for a fast API integration without compromising on security, helping you get to market faster while maintaining a seamless and secure user onboarding flow.

Customization and White-Labeling

Your identity verification process is a key part of your customer’s journey, and it should feel like a natural extension of your brand. A generic, third-party interface can feel jarring and may erode user trust. Look for an SDK that offers deep customization and white-labeling options, allowing you to control the look and feel of the user interface with your own logos, colors, and fonts. This creates a cohesive and user-friendly experience that builds confidence and reduces drop-off rates. The ability to tailor the verification flow to your specific needs ensures you can balance rigorous security with a frictionless customer experience.

Performance and Accuracy Rates

The core function of an IDV solution is to quickly and accurately verify identities. A slow process will frustrate users and lead to high abandonment rates, while poor accuracy can either approve fraudsters or reject legitimate customers. Both outcomes are costly. Ask potential vendors for transparent data on their performance, including average verification speed, false acceptance rates (FAR), and false rejection rates (FRR). A top-tier SDK uses advanced AI to deliver consistently high accuracy rates across diverse document types, lighting conditions, and camera qualities, ensuring you can onboard good customers effortlessly while keeping bad actors out.

Common Implementation Challenges (and How to Solve Them)

Integrating a mobile IDV SDK can transform your onboarding process, but it’s not without potential hurdles. A successful implementation requires more than just good code; it demands a strategic approach to technology, user experience, and security. By anticipating common challenges, you can create a plan to address them head-on, ensuring a smooth rollout and a verification process that works for both your business and your users. Let's walk through the most frequent obstacles and how to solve them.

Managing Technical Integration

The first challenge is the technical integration itself. A poorly documented or unstable SDK leads to development delays, bugs, and maintenance headaches. Your engineering team needs a solution that fits seamlessly into your mobile app without causing crashes or performance issues.

The key is to choose a provider with a developer-first mindset. Look for an SDK with clear, comprehensive developer documentation and responsive technical support. A quality partner will provide stable, well-tested SDK releases and a straightforward API that simplifies the integration process. This allows your team to get up and running quickly and focus on building your core product, not troubleshooting a third-party tool.

Balancing Security with User Experience

This is the central tension of identity verification: implementing robust security without frustrating legitimate users. A clunky or confusing verification process is a primary cause of user drop-off. If customers have to try multiple times to scan their ID or get stuck on a confusing screen, they’ll likely abandon the process altogether.

The solution is to select an SDK that uses AI to create a fast and intuitive workflow. Modern verification platforms provide real-time feedback, guiding users to capture a perfect image of their ID and selfie on the first attempt. By automating the analysis and minimizing manual data entry, you can reduce friction significantly. This creates a seamless user experience that builds trust while maintaining the highest security standards.

Avoiding Common Implementation Pitfalls

Many businesses stumble by not having a clear verification strategy. Common pitfalls include failing to define success metrics, underestimating fraud detection needs, and choosing a vendor on price alone. Without clear goals, you can’t measure the effectiveness of your IDV solution or its impact on your business.

To avoid these issues, start by defining your requirements. What specific types of fraud do you need to prevent? What are your target pass rates and verification speeds? Use these criteria to thoroughly evaluate potential vendors, paying close attention to their accuracy rates and fraud detection capabilities. A strategic partner will work with you to configure a solution that aligns with your business goals and compliance needs, ensuring a successful long-term implementation.

Which Industries Need Mobile IDV SDKs?

While nearly any business with a mobile app can benefit from stronger identity verification, for some industries, it’s not just a nice-to-have—it’s a fundamental requirement. High-stakes transactions, strict regulatory environments, and significant fraud risks make a mobile IDV SDK an essential tool. For these sectors, integrating robust identity verification directly into their mobile experience is critical for security, compliance, and building customer trust. Let's look at the key industries where mobile IDV SDKs are making the biggest impact.

Financial Services and Fintech

In the world of finance, compliance isn't optional. Financial institutions operate under strict regulations designed to prevent fraud and financial crime. A mobile IDV SDK is a cornerstone for meeting Know Your Customer (KYC) and Anti-Money Laundering (AML) rules. When a customer opens a new account or applies for a loan through an app, you need absolute certainty about their identity. As one industry report notes, "Compliance with regulatory standards is a major driving force" in adopting this technology. By integrating IDV, you can automate identity checks, protect transaction data, and provide a secure, seamless onboarding experience that builds trust from day one.

Healthcare and Telehealth

Patient safety and data privacy are paramount in healthcare. Before granting access to sensitive medical records or conducting a telehealth appointment, providers must be certain they are interacting with the correct patient. This is where a mobile IDV SDK becomes a critical component of your digital front door. Verifying a patient’s identity helps ensure HIPAA compliance and protects personal health information from unauthorized access. As experts point out, "Healthcare identity verification is a legal requirement... which ensures personal data is safe." Furthermore, these SDKs can automate data entry by accurately pulling information from an ID, reducing administrative errors and freeing up staff to focus on patient care.

Automotive and Equipment Rentals

For businesses that rent high-value assets like cars, trucks, or heavy machinery, the risk of fraud and theft is substantial. A mobile IDV SDK is your first line of defense, ensuring the person renting your equipment is who they claim to be. The main challenges in this sector include effective identity fraud detection and maintaining user trust. By requiring users to quickly verify their government-issued ID through your app, you create a significant barrier for bad actors. This not only protects your assets but also reassures legitimate customers that you take security seriously, creating a trusted and reliable rental experience directly from their mobile device.

E-commerce and Marketplaces

Trust is the currency of online marketplaces and e-commerce platforms. Whether you’re facilitating transactions between buyers and sellers or preventing fraudulent chargebacks, verifying user identity is key. A mobile IDV SDK is an essential tool for businesses looking to reduce fraud and improve the user experience. For peer-to-peer platforms, verifying both parties builds a safe environment. For online retailers, it helps prevent account takeovers and reduces losses from e-commerce fraud. By making verification a quick and simple part of the mobile checkout or sign-up process, you can secure your platform without adding unnecessary friction for your customers.

Choose the Right Mobile IDV SDK for Your Business

Selecting a mobile IDV SDK is a strategic decision that impacts your product, your users, and your bottom line. It’s more than just picking a tool; it’s about finding a partner whose technology aligns with your business goals. To make the right choice, you need to look at the decision from three critical angles: technical requirements, financial return, and vendor quality. A thorough evaluation in these areas will ensure you implement a solution that is secure, efficient, and scalable.

Assess Your Technical Requirements

Before you can evaluate vendors, you need a clear picture of your own technical needs. Start by mapping out your ideal user onboarding flow. The primary challenge is striking the right balance between robust security measures and a frictionless user experience. A clunky, slow verification process will lead to high drop-off rates, while a weak one exposes you to fraud.

Your engineering team should look for an SDK with straightforward API integration and a history of stable releases to avoid crashes and bugs. Ask potential vendors about their mobile OS compatibility, customization options, and how the SDK will impact your app’s performance and size. A lightweight, well-documented SDK will save your developers significant time and headaches during implementation and maintenance.

Analyze Your Budget and ROI

Look beyond the sticker price and consider the total cost of ownership and the potential return on investment. Your budget analysis should factor in initial setup fees, subscription costs, and any charges per verification. More importantly, calculate the cost of inaction. What are your current losses from fraud? How much revenue is lost to customer drop-offs during onboarding? A powerful IDV solution directly addresses these issues, often paying for itself quickly.

Compliance with regulatory standards like KYC and AML is another major driver. The right SDK automates these requirements, protecting you from steep fines and reputational damage. A seamless verification process improves conversion rates, turning more prospects into active customers and delivering a clear, measurable ROI.

Evaluate Vendors and Support Quality

The technology is only as good as the team that supports it. When evaluating vendors, perform thorough due diligence to confirm their reliability and security posture. Look for providers with a proven track record, strong security certifications, and transparent performance metrics. Don’t hesitate to ask for case studies or references from companies in your industry.

Excellent customer support is non-negotiable. Does the vendor offer comprehensive documentation, developer resources, and responsive technical support? A true partner will work with you to ensure a smooth integration and help you optimize the platform for your specific needs. Their product roadmap should also align with your future growth, ensuring the solution can scale with your business.

Best Practices for SDK Implementation

Integrating a mobile IDV SDK is more than just a technical task; it’s a strategic move that impacts your user experience, security posture, and operational efficiency. Getting the implementation right from the start ensures you realize the full benefits of the technology. A thoughtful approach minimizes friction for your users and your development team, setting the stage for a secure and seamless onboarding process. Following a clear set of best practices helps you avoid common pitfalls and build a verification flow that customers trust. From preparing your engineers for integration to planning for long-term maintenance, each step is crucial for success. Let's walk through the key practices that will make your SDK implementation smooth and effective.

Prepare Your Development Team for Integration

A successful integration begins long before the first line of code is written. Your development team needs clear documentation, realistic timelines, and access to support. The reality is that mobile SDKs present a unique "set of challenges to overcome. It starts with fast SDK and API integration, followed by stable releases and crash monitoring." To get ahead of this, provide your team with the vendor’s technical documentation and a sandbox environment to experiment in. Establish a direct line of communication with the SDK provider’s support team to quickly resolve any issues. Setting clear goals and defining the scope of the integration upfront will prevent delays and ensure everyone is aligned on the desired outcome. A well-prepared team is an efficient team, capable of delivering a stable and reliable integration.

Establish Testing and QA Protocols

Once the SDK is integrated, rigorous testing is non-negotiable. Your quality assurance (QA) protocols should be designed to validate not just the technical functionality but the entire user journey. A primary concern for any business is "maintaining a balance between stringent security measures and user-friendly experiences." Your testing should reflect this. Create a comprehensive test plan that covers various devices, operating systems, and network conditions. Include functional tests to confirm the SDK works as expected, security tests to identify potential vulnerabilities, and user acceptance testing (UAT) to gather feedback on the flow’s usability. This thorough approach ensures you catch bugs and refine the user experience before it impacts your customers.

Optimize the User Experience

The ultimate goal of a mobile IDV solution is to verify users without frustrating them. A clunky or confusing process leads to high drop-off rates, defeating the purpose of a streamlined digital onboarding flow. As experts at Netguru note, "Digital identity verification must balance strong security with a seamless, user-friendly experience to prevent drop-offs and fraud." To achieve this, focus on creating an intuitive interface. Provide clear, simple instructions for each step, like taking a photo of an ID or a selfie. Offer real-time feedback to guide users, such as alerts for glare or poor lighting. By minimizing friction and building a user-centric verification flow, you can increase completion rates and start customer relationships on a positive note.

Plan for Ongoing Monitoring and Maintenance

Your work isn’t finished once the SDK goes live. The digital landscape is constantly evolving, with new devices, OS updates, and security threats emerging regularly. Because "mobile SDKs face numerous security challenges," a plan for ongoing monitoring and maintenance is essential for long-term success. Work with your provider to stay informed about SDK updates and patches, and schedule regular maintenance to apply them. Implement tools to monitor the SDK’s performance and stability in your live application, paying close attention to crash reports and error rates. Proactively managing the health of your SDK integration ensures it remains secure, reliable, and effective at protecting your business and your customers.

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Frequently Asked Questions

What's the real difference between using an SDK and just sending users to a website for verification? The main difference comes down to the user experience and security. An SDK embeds the verification process directly within your app, creating a seamless, professional flow that keeps your brand front and center. Sending users to a mobile browser is a disjointed experience that can feel clunky and untrustworthy, often causing people to abandon the process. Furthermore, an SDK is specifically designed to work within the mobile environment, offering stronger security against threats unique to mobile devices.

How does an SDK actually stop someone from using a fake ID or a photo of someone else? It uses a powerful two-step process. First, advanced AI analyzes the government-issued ID, checking for security features like holograms and microprint to confirm the document itself is authentic. Second, it uses biometric verification. The user takes a selfie, and the system performs a liveness check to ensure it's a real, present person—not a picture or a video. It then uses facial matching algorithms to confirm that the person in the selfie is the same person on the ID, connecting the real-world person to the legitimate document.

Will integrating an SDK slow down my app or cause it to crash? This is a valid concern for any engineering team, but a high-quality SDK is designed to be lightweight and stable. Reputable providers optimize their SDKs for performance to prevent them from slowing down your application or causing crashes. The key is to choose a partner with a proven track record, clear developer documentation, and responsive technical support. This ensures your team can implement the tool smoothly without compromising your app's performance.

My business is in healthcare. How does an SDK help with specific rules like HIPAA? For healthcare, an SDK is essential for protecting sensitive patient information and ensuring compliance. It acts as a secure digital front door, confirming a patient's identity before they can access medical records or participate in a telehealth visit. This helps you meet HIPAA's strict privacy and security requirements by preventing unauthorized access. A quality SDK provider will also use security measures like end-to-end encryption to protect all data handled during the verification process.

Is this just for new user sign-ups, or can I use it for other things? While it’s perfect for streamlining new user onboarding, its utility doesn't stop there. You can use the same SDK to re-verify a user's identity at any high-risk point in their journey. This could be before they authorize a large financial transaction, change their password, or access sensitive personal data. Using it this way provides an extra layer of security for existing accounts, protecting both your customers and your business long after the initial sign-up.